Anghami, the Arab world’s spearheading music streaming company, has kicked off a cool new indoor event series called Beat the Heat in the UAE. The accouncement follows the company’s recent acquisition of Spotlight Events.
The seven-concert festival, staged in collaboration with the UAE’s Department of Tourism and Commerce Marketing, started to run on July 16 with an alternative rap night headlined by Cairokee and Afroto. Ticket prices range between 100-200 AED (£22-45).
Beat the Heat will be running each Saturday till August 27 and focus on a different musical genre each week. The series forms part of this year’s Dubai Summer Surprises, with all shows held at the Dubai World Trade Center’s 7,210-cap Sheikh Rashid Hall.
“Beat the Heat is about enriching music fans’ summer with live performances from top Arab talent in a unique setup,” Anghami CEO and co-founder Eddy Maroun tells Arab News. “It’s also a celebration of the region’s vibrant music culture and a stage for top trending artists on Anghami to go on stage, perform and interact with their audiences offline.”
“Anghami’s main purpose is to empower young Arab talent to create and connect with the world. Beat the Heat does just that by giving Arab voices and creators a platform to make some noise.”
The Lebanon-based company Anghami is the largest music streaming service in the MENA region and last year announced plans to launch music venues in Dubai, Riyadh and many other Middle Eastern cities, along with in the UK and North America.
It has installed Spotlight as its concerts arm to help unlock synergies and opportunities between the physical and digital worlds.
As an important footnote, Maroun adds: “By launching Beat the Heat in partnership with Dubai Tourism, our first live concert series since acquiring Spotlight Events, we’re one step closer to becoming a fully integrated entertainment platform and building our own unique category that other platforms can hardly replicate. We’re also strengthening our visibility and keeping Anghami top of mind by reaching audiences offline, complementing our digital experiences.