Tithorea announces groundbreaking Medaina Festival in Jordan

Following massive successes with the likes of music and arts festival Labryinto in Costa Rica, Tithorea production company co-founders Shahin Mani and Sherif Koyess announce Medaina, a new 5-day, 2-location festival in the magnificent Kingdom of Jordan. The historic and visually stunning sites of Petra and Wadi Rum will be used to host the cutting-edge music and arts festival, a combination never done before.

Set against the backdrop of timeless landscapes and archaeological wonders, Medaina will run from May 22 - 27, 2024, at the legendary and world-famous Petra and Wadi Rum complexes. Featuring the founding duo’s immersive world, with intricate and awe-inspiring production based on unique creative direction, the opening day in Petra’s rock-carved city on Wednesday May 22 will be followed by a special presentation on May 23. The festivities will then move to Wadi Rum on May 24 with a massive celebration on the 25th in the visually stunning Valley of the Moon.

Medaina is built on five creative pillars: music, art, gastronomy, culture and sustainability. Expect an all-star lineup of international and local musical talent, incredible visuals, captivating presentations and an immersive world. Attendees from over 70 countries are expected to attend this truly global event.

Co-Founder Shahin Mani says: “We’ve done festivals all over the world but I’m especially excited to present Medaina at the absolutely magical sites of Petra and Wadi Rum in Jordan. The synergy that has come together to make this historic celebration happen has been thrilling and the support from the Jordanian people and government is deeply inspiring. We’ll offer our fantastically state-of-the-art creative direction to make this an immersive experience of a lifetime.”

Petra is one of the Seven Wonders of the World and one of the most awe-inspiring man-made sites on earth. Known for its Treasury (or Al-Khazneh as it’s known in Arabic), a structure carved into a rock face, there are also dozens of temples that are overwhelming in their impact.

Wadi Rum is a breathtaking mixed natural and cultural site in southern Jordan. Its desert landscape features narrow gorges, natural arches, towering cliffs, and caverns. Petroglyphs, inscriptions, and archaeological remains show 12,000 years of human history. With 25,000 rock carvings and 20,000 inscriptions tracing the evolution of human thought and the early development of the alphabet, it is truly a world treasure.

The name Medaina comes from combining Mediterranean with “ain”, which means spring in Arabic. Water was crucial in the development of Petra as a trade route for the Mediterranean. The festival will honour this foundational civilisation.

In these incredible landscapes, Medaina will showcase a forward-thinking musical lineup with globally renowned acts offering innovative takes on electronic music that will make you dance as well as lose yourself in imaginative musicscapes.

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